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Small Business Services

Ā Call Today To Get Help With Your Business!Ā (317) 489-6561

Business in Blue Jeans offers a full suite of coaching, advice, and done-for-you services to help you grow your business. Supervised by Susan Baroncini-Moe, our team of specialists has been tested at the highest of standardsā€”no one works on client projects until they’ve completed a project for Business in Blue Jeans first.

Services we offer:

  • Small Business Owner Coaching and Consulting

    Whether you are a solo entrepreneur or have a thriving, multi-million dollar business, Susan Baroncini-Moe is one of the best coaches in the field today. With over 16 years experience as a trained coach, Susan Baroncini-Moe has a Master’s Degree in social psychology, is a certified practitioner of Neuro-Linguistic Programming (an approach to communication, personal development, and psychotherapy), and is a trained Nightingale-Conant Executive Success Coach. A continuous “work in progress,” Susan pursues key, high-caliber trainings that make her the most effective asset to help you realize your greatest potential.

    As a Guinness World RecordsĀ® titleholder, CEO, and author herself, Susan has achieved great things in her own life and is adept at helping her clients achieve their greatest potential and most substantial dreams.

    Susan focuses her coaching work in fiveĀ key areas:

    • Self-Mastery
    • Life Balance
    • Transition (including career coaching)
    • Leadership and Business Management (effectively managing your team and the “how to” of business)
    • Business Acquisition (including marketing and implementation)

    Coaching involves reflection, inquiry, feedback, and discussion. When you work with Susan, you’ll get a new perspective on problems, discover new ways of approaching your business, and find solutions that work. Many of Susan’s clients use their sessions to calibrate and assess existing strategies.

    In your sessions with Susan, you’ll discuss ways you can be more effective, efficient, and productive, and you’ll often analyze situations from a variety of angles to see if another strategy would work better. You’ll develop action plans, and Susan will hold you accountable to implementing those action plans. And yes, you’ll talk about driving profit, including working on leadership strategies, improving customer and client service, getting the best out of your team, and developing new strategies for lead generation and client acquisition.

    The ultimate goal of coaching? To get you exactly where you want to go, personally and professionally, and to help you become a more effective, dynamic leader and business owner.

    Want to learn more aboutĀ business coaching? Check here for more details and testimonials from clients.


  • Startup Logistics Advice and Counsel

    Starting a business can be nerve-wracking, especially if you’ve never done it before. And you can get into trouble if you don’t set things up properly. That’s why our team of experts will help you to set up your business the right way with your state and the IRS, protect your intellectual property, and get moving in the right direction from the start.


  • Brand Clarity, Definition, and Development (and Rebranding)

    The name of your business alone can make or break your business. Think Qwickster, Wesabe, or Chyngle. Never heard of them? That’s because they’re all out of business or rebranded because of a terrible name. When you have a bad brand, your entire business will suffer.

    Susan Baroncini-Moe, CEO of Business in Blue Jeans, has studied with the masters of modern branding for the last decade and a half, so that she can help you come up with the most effective, strong brand for your business.

    Susan focuses on helping her clients hone their target market definition first. If you don’t know who you want to sell to, how can you create a brand that appeals to them? Once you’ve created the target market definition, then you’ll work through Susan’s unique process to craft a brand that draws in your target market so that you only spend time selling to the right people.


  • Marketing Plan Development

    There are so many ways to market a business today, where do you start? Work with Susan Baroncini-Moe today to develop a marketing plan for your business – a veritable roadmap that tells you exactly what you should be doing to reach your target market and get them coming through the door to your business. Susan will help you to clarify and hone your target market definition and then craft specific marketing strategies to reach your target market effectively. The goal? To help you maximize your ability to reach the right people at the right time in the right way, so you never waste a single minute of your valuable time and energy.


  • Virtual Assisting Team Building

    Did you ever wish that someone else would do your marketing for you? We have a team that can do it all!!!

    Specifically, we’ve built a team of high-caliber professionals to handle your business needs so that you get more customers and clients coming through your door so that you can focus on doing what you do best! Regardless of your needs, our team can handle it.

    Plus, with our team, you’ll never have to worry about someone getting sick – we handle all of the management for you so that if anything comes up, we can swap another team member in to pick up your tasks so you never have to wait.

    Tasks we can manage for you include:

    • Scheduling, Calendar management, and Travel Arrangements
    • Podcast, webcast, and speaking engagement booking
    • Transcription, proofreading, and meeting minutes
    • Research
    • Data entry
    • Presentation (PPT) creation
    • Online/Live event coordination
    • Social media management, including building a following, posting, engagement, and tracking and reporting
    • Blog management
    • Email newsletter and auto responder management

    Essentially, name it and we’ll do it.


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