Chapter Workbooks

Brain Junk
Leaning Into Your Marketing
The Village 

Businesses Mentioned In The Book

Bespoke Post
Little Passports
Red Letter Paper Company
American Airlines
White Castle
Elite SEM
Elysian Hotel (now Waldorf Astoria Chicago)
FCUK/French Connection
Impress Rubber Stamps
Southwest Airlines
Container Store
Whole Foods

Target Market Research

Online search tools

Free survey tools

Newbies: is my favorite survey tool. With the free version, you're limited to 10 questions and 100 responses, but if you're just starting out, that's all you really need. And if you want more information, they have some paid plans as well.

Existing Businesses: You can use SurveyMonkey, too, but if you use Constant Contact for your email newsletter management, then you can use their survey tool, and segment your email list based on their responses to your surveys.

Everyone: Ask Your Target Market, or

Detective work tools

Budgeting Resources

Why Budget Planner Tool download

Why Budget Planner Tool
To download the Why Budget Planner Tool, right-click with your mouse button (on Mac, control-click) and choose "Save Linked File As…" You'll need Microsoft Excel to use the tool.

Financial Assessment/Budgeting Worksheet Download

Financial Assessment/Budgeting Worksheet
To download the Financial Assessment/Budgeting Worksheet, right-click with your mouse button (on Mac, control-click) and choose "Save Linked File As…" You'll need Adobe Acrobat Reader to view the worksheet.

Creating a Budget

There are lots of great resources for budgeting, but one of my favorite is You're Broke Because You Want to Be: How to Stop Getting By and Start Getting Ahead, by Larry Winget. If you want to get a little more in-depth, then you'll enjoy Dave Ramsey's book, The Total Money Makeover: A Proven Plan for Financial Fitness and the accompanying workbook, The Total Money Makeover Workbook


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