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Business Coaching

Business Coaching with Susan Baroncini-Moe

Susan Baroncini-Moe

Coaching With Susan

With over 16 years experience as a trained coach, Susan Baroncini-Moe has been trained by the best of the best. She has a Master’s Degree in social psychology. She is a certified practitioner of Neuro-Linguistic Programming (an approach to communication, personal development, and psychotherapy) and is a trained Nightingale-Conant Executive Success Coach and wellness coach.

A continuous “work in progress,” Susan pursues key, high-caliber trainings that make her the most effective asset to help you realize your greatest potential. As a Guinness World Records® titleholder, CEO, and author herself, Susan has achieved great things in her own life and is adept at helping her clients achieve their greatest potential and most substantial dreams. Susan focuses her coaching work in five key areas:

  • Self-Mastery
  • Life Balance (including relationships)
  • Transition (including career coaching and transition to/from corporate life)
  • Leadership and Business Management (effectively managing your team and the “how to” of business)
  • Business Acquisition (including marketing and implementation)


Business coaching involves reflection, inquiry, feedback, and discussion. When you work with Susan, you’ll get a new perspective on problems, discover new ways of approaching your business, your career, and your life. Many of Susan’s business coaching clients use their sessions to calibrate and assess existing strategies. In your sessions with Susan, you’ll discuss ways you can be more effective, efficient, and productive, and you’ll often analyze situations from a variety of angles to see if another strategy would work better. You’ll develop action plans, and Susan will hold you accountable to implementing those action plans. And yes, you’ll talk about driving profit, including working on leadership strategies, improving customer and client service, getting the best out of your team, and developing new strategies for lead generation and client acquisition. The ultimate goal of coaching? To get you exactly where you want to go, personally and professionally, and to help you become a more effective, dynamic leader.

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How Susan’s Business Coaching Works

Initial Phone Consultation

It starts with a phone consultation to ascertain if you and Susan are a good fit (schedule your consultation right now). You’ll have a chance to talk with Susan about your life, your business or your career and to get to know Susan, so that you can both determine if it’s a good fit.

Your Commitment

Once you’ve decided to move forward in your work with Susan, you’ll commit to three things:

  • Regular phone coaching sessions with Susan Most of Susan’s business coaching clients have weekly or bi-weekly, but there are those clients who have such extraordinarily busy schedules, they can only meet monthly.
  • Yearlong commitment* While there are some benefits to “check-ins” and single session calls, those benefits are somewhat narrow, and Susan prefers to work with clients she can truly impact substantially. Therefore, Susan limits her business coaching work to clients who are willing to commit to a full year of business coaching. *Susan will conduct single session coaching calls and allows initial six month contracts (renewable for a full year) on a limited, case-by-case basis.
  • Doing the work. Successful business coaching requires the client to be fully present and accountable. Susan asks that you:
    • Set aside the time for each coaching session such that you are in a quiet, interrupted space with no distractions.
    • Be on time.
    • Be prepared to dig deep and get real.
    • Do the homework.

Susan will push you, helping you to resolve old wounds and heal old hurts. You’ll discover more about yourself in the first six months than you probably have in years. In fact, the first six months are where you’ll do the most “heavy lifting.”

While many of Susan’s business coaching clients stay with her for years, continuously pressing their boundaries and self-discovery, achieving more than they ever imagined they could. Susan becomes a trusted resource, ally, and mentor to each of her clients, but it is not her intent for her clients to become dependent.

The Process

Depending on where you are in your business, in your work with Susan you will most likely work through at least some aspect of her proprietary “Business in Blue Jeans®” Business Coaching Process, a system Susan has developed over the last decade and a half of working with businesses at all points in their development. The process is intended to take any business from “zero to hero” whether the business is a startup, struggling, or just needing a few tweaks to increase growth and profitability. Regardless of where you’re starting, Susan will guide you to creating the business and the life you most desire.

The Sessions

Most clients find it useful to use the online Weekly Prep Form to assemble their thoughts and ideas before a session. However, while this form is a useful tool, it is entirely optional. Each session begins with a check-in and review of the time since the last session. Then, the client sets the agenda and Susan holds the agenda, ensuring that the dialogue stays on-course and doesn’t stray too far from the plan. The inner workings of a session are somewhat difficult to describe, as they vary from client to client, being tailored to the specific needs, goals, and personality of each client. Your sessions will be co-created by you and Susan.

While you’ll make use of Susan’s proprietary strategies and systems (see “The Process” above), the way in which you work with Susan will be specifically designed by what works best for you. For example, some of Susan’s business coaching clients work best in a highly structured environment, with a clearly established routine: eash session has the same structure each week. Other clients prefer a flowing session that may delve into unanticipated (but highly relevant and important) topics before coming back to the original agenda. Susan meets you where you are and guides you to the kind of session that works best for you to make major leaps. Most sessions are 45 minutes to an hour in length.

The Rates

Susan does not work on an hourly basis, except in extremely limited cases. Her fees factor in regular in-session time as well as in-between session email access and emergency sessions. Susan does not publish her rates publicly, but she does offer a variety of business coaching packages that are designed to make business coaching reasonable for most people who seek her help. When you meet with Susan for your initial consultation, she will assess your needs and provide you with a quote (schedule your consultation right now).

For more in-depth consultations, full and half day rates are available.

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What People Are Saying About Working With Susan:

JohnsonSusan is a great business coach. She helped me get my business off to a great start as I transitioned from an educator to an entrepreneur. She is very knowledgeable about self-employment, tools and strategies to generate clients. As a start-up company, Susan helped me to focus on the products and services I provide and how to manage clients in this new career. I would recommend Susan as an excellent business coach.

– Genola Johnson, EdD

BurgSusan has really become one of the leaders in today’s personal development field. Along with that, she is also a terrific podcast host. Susan is not only a fantastic human being and entrepreneur, but a person who adds significant value to the lives of everyone she touches.

– Bob Burg, Bestselling Author & Convention Speaker, Founder, Certified Go-Giver Coaching Program

ReimerSusan is someone I’m thrilled to have on my side. Her marketing and communication consulting helped me so much as I was working through some major business challenges. And here’s another thing I like: she smiles through the phone. If you’re going to hire someone, make sure they’re good, but especially make sure they’re fun to work with. Get with Susan!

– Chris Reimer, Social & New Media Strategist, Marketing Director at Kaldi’s Coffee, Public Speaker, Retired CPA

SmithWhen I hired Susan I was looking for someone to help me get to the next level and she absolutely delivered. She coached me through my first book, my first live events, filling my coaching calendar and my first big paid speaking gig. Susan instinctively knows when I need the big picture, to dial in on specifics or to take better care of myself. It’s a joy working with her and the results have been amazing.

– Emily Chase Smith, Financial Coach

XiongI had the complete honor and pleasure of working with Susan Baroncini-Moe in 2013. The work Susan and I did together taught me to trust and believe in my self and in my ability to make a positive difference in the world. She is a tough coach, which I needed, yet also very compassionate. I highly recommend her coaching and consulting services to anyone wanting an expert resource with high value and great results who can help them take their business to the next level.

– Berni Xiong, The Shin-Kicking Life Spark

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GerbyshakSusan Baroncini-Moe is a fantastic strategist and coach. Many times I have called upon Susan to ask for her expert advice, to bounce an idea off of, or just to make sure I am doing the right thing. Her insights and advice is spot on, as she is the small business expert.

I’ve also confided a lot of private business information in her, and I trust her explicitly to keep it to herself, to give me the truth, and to be creative in thinking about things in a new ways. She never lets me down.

My business is better because I know Susan, and yours will be too, if you hire her and work what she tells you to work. If you just want fluffy clouds and unicorns, please do NOT hire Susan. That isn’t her style, and that’s no way to run a business.

– Phil Gerbyshak, Actiance, Inc.

nateSusan wrote the book on small business success. If you want to know what Susan knows about knows about professionalism, quality, persistence, marketing and sales, read her book, Business in Blue Jeans. When you meet her, you’ll find her to be sweet, smart, humble, well-connected and hard-working.

– Nathan Martin, President of Nori Media Group

Susan Baroncini-Moe is a true Marketing and Business strategy pro!

It has been my great pleasure to work with Susan on the restructuring of our business and brand. This process was no small task and Susan was there every step of the way offering guidance and solutions that worked. Susan consistently offered creative insight followed up with professional strategy and implementation that assisted us in achieving our goals. I am very thankful that we chose Susan as a business partner and would highly recommend her services to other individuals and organizations. 

– David Wildasin, Publisher, Sound Wisdom

SukenickSusan is by far is one of the most focused business consultants for business that’s out there. A true professional in her chosen profession. Knowledgeable & focused and skillful are just a few words to describe her.

A must discussion for anyone interested in moving forward in business.

– Ron Sukenick

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Screen Shot 2014-09-05 at 8.08.05 AM“I recently started working with Susan, and she has quickly become more to me than just a business coach. She is more of a luminary, helping me to envision and plan all that is possible in my career.

To get quick results, Susan combines compassion, intuition and effective counseling skills with razor-sharp business acumen and enthusiasm for what she does. In just three short months with Susan’s help, I have taken real steps that are positively impacting my work, life and relationships. If you are “stuck” professionally, Susan will work to uncover hidden fears, beliefs, and imaginary obstacles that may be the only thing standing between you and your ultimate success.

Unlike some coaches who just sell hope, Susan’s pragmatic approach will help you to achieve tangible improvements in how you see yourself and your work. If you hire Susan, be prepared to be challenged and inspired to work towards all that you dare to dream. Take action and hire Susan…you will be glad you did!”

– Brande Plotnick, CEO, Tomato Envy

HunterSusan has been crucially helpful in my brand and my business. I tell everyone I know to utilize this fabulous woman’s talents! In the past year and half of my business, every time I have listened to what Susan has business, my business has thrived because of it. Every time I thought I knew better than her, I suffered for it 🙂 She is a fabulous mentor, a great person to connect with and no matter what you call it, she is worth listening to! Coach, teacher, mentor you name it, this lady is the best!

– Trisha Trixie Hunter, Couture Apron/Fashion Designer TrishaTrixie Designs

I have long worked with business coaches and mentors from all walks of life but found that I really needed a coach who had real working knowledge of business building on the web. As a business owner who works 100 percent virtually (Web Development, Virtual Assistance, Online Business Management, Social Media Marketing), I found myself wearing too many hats simultaneously. Frankly, I was approaching burnout.

Susan was able to help me get and stay focused on the most effective actions to take to ensure that I was doing the work that only I should do, while my team was doing the work that they were trained to do.

Susan is an excellent accountability partner. She will cheer successes with you, all the while staying focused on your business growth. I recommend her wholeheartedly to anyone who is truly committed to growing their business.

– Denise Griffitts

MatthewsSusan Baroncini-Moe is an incredible business coach. I love to trade ideas with her. She’s a cup of pure awesome. in fact, recently…she helped me to see a blind spot in my business that has made a huge difference! It helped me to see a new opportunity that I’d been missing. If you’re a small business…wanting to make a bigger impact… I highly recommend working with Susan!

– Mitch Matthews, Co-founder at The Matthews Group, Inc.

fletcherSusan really knows her stuff! She’s smart, funny and very knowledgeable about branding and marketing. She really helped me shape my vision into a business that I loved. I would highly recommend her to other business professionals. Since I’ve worked with her she’s gone on to do many great things that include setting a Guinness World Record and writing a book.

– Christina Fletcher

ColmanI had a conversation with Susan and she was able to cut to the chase and help me make a small change to the name of my business that has helped me enormously in explaining what I do. She has great insight. I look forward to working with her in the future.

– Carol Colman, Owner at Carol Colman Collages

GillinSusan is a boundless source of creative promotional ideas. She was a great help to me when I was promoting my latest book.

–  Paul Gillin, Paul Gillin Communications


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sodhaReally great to speak with Susan for the last 30 minutes about an audacious idea for a new online venture. Loads of new ideas now!

– Suraj Sodha

Screen Shot 2014-09-05 at 8.12.52 AM“Working with Susan has been amazing. Starting a business is a lot more complicated than I thought, and I was on the verge of giving up. I almost passed on working with Susan because money was tight, but I took a chance and said to myself, “I’ve got to do something!”. I’m so glad I did.

For the first time I feel a fog has lifted and I understand where I’m going and what needs to be done to get there. Susan is a great listener, and was able to help me build very practical and sustainable systems to achieve my short and long-term goals, including creating a marketing process tailored to my dream clients. She emphasized my strengths and supportively coached me to see and work through any weak spots.

I have thoroughly enjoyed having such a knowledgeable and enthusiastic ally in my business and am so excited to see it finally growing.”

– Krista Fuentes, Amaru Interactive

heeter“Susan has been a fantastic mentor and a professional. In 90 days, she was able to help me take my idea and turn it into a brand with products and services in the pipeline.  She guided me every step of the way –  keeping my goals in mind and on target.  She helped me see a bigger picture and developed a long-term plan for me toimplement the ideas we discussed.  Each of our sessions was recorded which will prove to be invaluable for me in the future – I’ll always be able to go back and extract those nuggets of excellent business advice that she shared along the way!”

 Kris Heeter, Ph.D., Body Ingenuity

 wimer“Susan has a very different approach, which I find refreshing.  Her tactics towards her business are top notch, but it’s her honest and personal touches that she incorporates into her consulting that sets her into the coveted 1 percent above the rest.

If you want to get serious with your business, then it’s time to put on your own pair of blue jeans, step up and stand out with Susan’s help.”

– Robert Wimer, The Natural Artistry of Singing

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baron“I love my job! But what I didn’t love was spinning my wheels to make my business a success. I called Susan Baroncini-Moe and asked for her expertise. Right away she had ideas and concrete solutions to my specific needs and goals.

Susan saved me time and money because she has done the research for every aspect of what a small business needs to run smoothly. I have sung her praises to every small business owner I know. Susan makes seemingly daunting tasks very doable. If you want to have your own successful small business, do yourself a huge favor and hire Susan. You’ll be glad you did!”

– Jenn Baron, Butterfly Journey

Ali DavidsonWhen my partner and I came to Susan we thought we already had a plan and look for our business. Boy, were we surprised. Working with Susan opened our eyes to all the areas we were deficient and with her help we redefined ourselves, our business and our dreams. Susan is patient, innovative, and persistent. She taught us to focus on what mattered, let go of what didn’t serve us, and go deeper than we thought we could. As a result, we now have a clear direction for our business. She’s the best!”

– Ali Davidson, InventureJourneys

April Perkins“I came to Susan with a concept for my company and no clue where to begin. She didn’t mind holding my hand and walking me through every step as we built upon my dream. She came with a clear and precise plan of action that shot my company into overdrive.
From the moment I launched my company everything has just fallen into place. In fact, by following her method, not only has it been a whirlwind of profitability but I was interviewed by the local media just a week into my launch. I don’t know anyone else like Susan.”

– April Perkins, TheEcoDivas

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Michelle Barry Franco“Seriously, get ready! First of all, Susan is whip-smart. She is direct, to the point, and supremely generous with her mindshare.

Branding isn’t easy – and rebranding is even more emotional and tricky, in my experience. Yet Susan keeps showing up and dealing with the emotional part as well as the technical part.

I have a new business name, brand and logo I LOVE. I am indescribably energized about my business, and early feedback about my new brand is overwhelmingly fabulous. I’ll be back very soon to report what I know will be a huge shift in my business as a result of this rebrand with Susan and Business in Blue Jeans.”

 – Michelle Barry Franco

Keiko Yamamoto“I launched my business in February, 2009. My competition was more successful than I was, although I have more knowledge about what I do. I was cheapest in the business and I could offer better service. And my website wasn’t attracting many clients, even though I had traffic. 
Susan is easy to talk to, and her friendly approach to her clients is great even though we have never met! I am based in London UK. But I feel it when I just communicate with her on the phone. She is very enthusiastic and passionate about what she is doing.

When the branding sessions started, it was quite hard but it was great, her homework made me think what I wanted to offer and sell, and made me dig hard. She offered me new business strategies, too, where I could find more clients. I rebranded my business with help from Susan- quite unique! Thank you, Susan!”

-Keiko Yamamoto, SushiQueen

wilkinson“Susan is the best at what she does. She took the time to listen and really understand my needs and helped me discover areas to work on that would have the biggest impact without breaking the bank. Susan is always pleasant, professional and responsive.

I never once felt that Susan was doing this just for the money – she was sincerely interested in my success and how she could make that happen. It was a pleasure working with Susan and I highly recommend her and Business in Blue Jeans to anyone.”

– Kirk Wilkinson, The Happiness Factor

 “In a very short period, Susan had a clear idea of what was important. I place real value on people who are really paying attention. And Susan pays attention. She’s a keeper.”

– Claudia Cunningham

pritchett“Susan is not typical of the purveyors of coaching services that we all trip over on the internet. She doesn’t shout loud and long about her talents and abilities – she doesn’t need to – they speak for themselves…

Susan has a wealth of offline and online business knowledge and experience. She is someone I would be proud to recommend to any of my colleagues, business associates, former MBA students. She is top class.”

– Gillian Pritchett

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