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I receive a lot of emails from folks who want to be more productive and efficient with their social media. There’s so much to do in social media that it can take up a lot of time and become overwhelming. So how do you make Facebook (and all of your social media marketing) more e

Digital Marketing: It’s the same as it’s been, but here are a few things to keep your eyes on Over the course of the next year, digital marketing budgets are anticipated to increase to over 35% of total budgets. With mobile continuing to grow stronger and viable wearables on the horiz

It’s official! We’re working with Creative Street Media Group on a reality television show pilot for women entrepreneurs (well, technically, women who want to be entrepreneurs) and we’re casting now! If you live in the Indianapolis area and you’ve ever thought

(RapidFire is a new feature of the Business in Blue Jeans blog, designed for short “burst” blog posts.) I’ve noticed a trend among sites the last couple of years, and it’s driving me nuts. I’m sure you’ve seen it: the landing page that gives you the

Many of you have been emailing to ask me if I’m hosting my regular year-end webinar to help you wrap up 2014 and plan 2015. I decided to do something different to show you the only three things you need for success in the new year. Here it is:    

Marketing. For many business owners, it’s a frightening topic. Let’s face it: it’s a complicated world out there and marketing is getting more and more complex by the minute. So what are the biggest marketing challenges facing business owners today, and what can you

Set your DVRs, folks. This is NOT a drill! This week I’m appearing on “Who Wants to Be A Millionaire: Guinness World Records Edition.” I highly recommend watching the entire week – the other record holders I met at the event were amazing people and you should w

Every entrepreneur is a leader. You might not have a staff right now, but you could in the future. Furthermore, as a business owner you are a community leader as well. So even if you’re still a “solopreneur” and focused on keeping your head above water, it’s ti

Many business owners who have been in business for a few years scoff at the notion that they might still be a startup. Yet the fact remains: even if you’ve been in business for ten years, you could still be a startup. Some of the great companies we know today considered themselv