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I’ve been known to say that I have gotten to a point in my career where I can choose the projects I work on. But the recent news surrounding RFRA (Religious Freedom Restoration Act) in Indiana made me wonder…is it really okay to pick and choose the clients I work with? I h

Most companies conduct performance reviews so they can help employees perform better — and so the company has a meaningful metric upon which to base continued employment, promotions, and increases in compensation. The problem is that most reviews don’t actually deliver the key informa

Have you ever gotten to the end of a day (or a week) and thought, “Wow, I was really busy, but I feel like I got almost nothing done!” I hear this from clients every week, so I’m guessing that my larger readership experiences the “busy, but not productive”

This post contains some rare commentary related to the Religious Freedom Restoration Act (RFRA) recently passed in Indiana (similar to bills being passed and proposed in other states). Ordinarily, political content does not make its way into the Business in Blue Jeans Blog, however th

It’s our annual SURVEY TIME! I hope you’re hearing a fanfare, because this year we’re giving away fabulous prizes for participation in our surveys! Take the Business in Blue Jeans 2015 Surveys and you could WIN: A  free 45-minute coaching or digital marketing consult

In marketing, we often talk about finding out your target market’s “point of pain,” as if it’s a simple concept that everyone should know. But it’s not as straightforward as it sounds, something I was reminded of when a client recently asked me, “He

You’ve just been promoted. But as a new manager, let’s be honest: you’re probably going to make a bunch of mistakes. We all have. But some new managers commit mistakes that are so big, there’s no coming back. Let’s take a look at three of the major blunders new managers commit so you

Yesterday I announced that I was named one of the Top 20 Digital Marketing Strategists of 2015 by Online Marketing Institute.  Obviously, this honor means a lot to me. Being recognized by an established, respected organization like OMI for my work makes me feel great!! But what does t

Susan Baroncini-Moe, CEO of Business in Blue Jeans Named One of Top 20 Digital Marketing Strategists of 2015 Online Marketing Institute Names CEO and Author in List of Top 20 Digital Marketing Strategists for 2015. Indianapolis, Indiana, January 21, 2015 Susan Baroncini-Moe, CEO of Bu