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At Business in Blue Jeans, we primarily offer a wide range of digital marketing services, including web sites, social media management, digital marketing consulting and implementation, and coaching for entrepreneurs and owners and executives of small businesses and startups. We take g

This post contains sponsored links from HerCorner. As most people know, Business in Blue Jeans is a woman-owned business, and many of our clients are women who are starting or growing their own businesses. At Business in Blue Jeans, we believe strongly in the potential of women entrep

Recently, many of my clients have been talking about apps. They’ve been asking if they need an app, and if so, they want to know what features their app needs, and what an app will do for their bottom lines. Let’s face it: apps are the hottest thing since the internet became mainstrea

This post contains sponsored links from Nationwide. As a startup, it’s unlikely that you’ll start out with a lot of capital. In fact, before you can convince others to invest in you (read: bank loans and venture capital), you have to start with what’s known as seed capital – money tha

Someone recently asked me what my favorite analytics tools are, and I’m mortified to say that I struggled to come up with a fast and easy answer. With my clients, I tend to choose the right tool for the right job – the tool that might work for one business may not have the exact

If you’re a regular Business in Blue Jeans reader, then you may have noticed that our website has been up and down quite a few times in the last few months. I wanted to transparently explain what’s been going on and why, and also give you a few tips to protect your website

It’s exciting when your web site traffic gets a boost, isn’t it? And it’s especially thrilling when you realize the new traffic is coming from referrals – someone important has noticed your work and is sending you traffic! Yay! But then you get curious about wh

Something’s been on my mind lately…it’s business email etiquette. Now, there are quite a few resources on email etiquette, and most are fairly simple: Be professional and courteous in business emails, Don’t send or forward inappropriate content, Make sure your

I’ve been known to say that I have gotten to a point in my career where I can choose the projects I work on. But the recent news surrounding RFRA (Religious Freedom Restoration Act) in Indiana made me wonder…is it really okay to pick and choose the clients I work with? I h