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About Business in Blue Jeans

Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style is a bestselling book by Susan Baroncini-Moe, coach to executives, entrepreneurs, and business owners. The book is intended to be an experience comparable to working directly with Susan Baroncini-Moe to start and/or grow a business that you enjoy and that helps you create the life you want.

Launched in 2004, Business in Blue Jeans, the company, caters to entrepreneurs, startups, and business owners, to help guide them to success through coaching and strategic consulting.

Susan’s fundamental core values are integrity, quality, and helping her clients to develop smart roadmaps and plans for overcoming challenges as they navigate the intricacies of entrepreneurial life.

About Susan Baroncini-Moe

Susan Baroncini-Moe Entrepreneur coach executive coach

Susan Baroncini-Moe, CEO

Susan Baroncini-Moe, author of Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style, is an executive coach and business leader with over sixteen years’ experience. With a Master’s degree in Social Psychology, training form NLP Comprehensive, Nightingale-Conant’s “Lead the Field” Executive Success Coaching, and Wellcoaches, Susan is one of the most dynamic, results-driven coaches in the marketplace today.

As a strategic intervention coach both with Business in Blue Jeans as well as Susan’s sister company, Baroncini-Moe Executive Coaching, Susan has worked with clients on four continents in a wide range of industries. She has launched several successful businesses in both the for-profit and non-profit sectors, and she and her businesses have been featured on ABC, and in Redbook Magazine, USA Today, Forbes, Fast Company, MSN Living, Inc, Yahoo Finance, Investors Business Daily, Social Media Examiner, American Express Open Forum, Chicago Tribune, Indianapolis Star, and more.

Susan’s blog, Business in Blue Jeans, has been listed by several notable resources as one of the best blogs for entrepreneurs and business owners.

Susan held the Guinness World Records® title for the world’s longest uninterrupted live webcast for two and a half years. She has tried over 100 hobbies, plays the violin, and travels the globe with her Uruguayan rock star husband, Leo. She is a digital ambassador for Guayaki Organic Yerba Mate.

Business in Blue Jeans, The Book

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The world no longer defines successful businesspeople by their suit and ties. Today we live in a world where any entrepreneur can create a successful, profitable, enjoyable business in whatever style suits him or her the best. And hey, if putting on a suit and heading for your corporate office is what works best for you, that’s great. But if throwing on your favorite pair of blue jeans and heading for the beach works better, that’s cool too. In Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style, you’ll learn how to create and grow a business that works for you. More than just a “how to” guide, Business in Blue Jeans, contains actionable, practical that show you how to:

  • Break through the “brain junk” that’s been getting in your way to starting a business.
  • Develop a business idea (or hone the one you already have) with real potential for success.
  • Package your idea to attract the people who want what you have to offer and will pay for it.
  • Become visible to your potential customers and clients so that they think of you first.
  • Stand head and shoulders above your competitors without spending an extra dime.
  • Build a community and network that includes the support and the connections you need, drawing people in instead of pushing them away.
  • Hire, train, and manage a team as your business grows so that it’s never out of control (and so you can hit the beach!).

We live in an ever-changing economy and that can make starting and growing a business seem daunting. But with the right guidance, you, too, can have successful business that makes everything else that you want in life possible.

Praise for Business in Blue Jeans

This is the best little 'how-to' book for starting and running a small business I've come across. Don't even think about going into business without it. And if you are already in business, this book is a must-read.

Larry Winget, television personality and five-time bestselling author, including the #1 bestseller: Shut Up, Stop Whining and Get a Life
Business in Blue Jeans is a strong book of advice for people seeking to find their own way to do business. It’s filled with bravery and a lot of opportunities to bring yourself up to a new level. Susan Baroncini-Moe has your homework right here. Get on it.
Chris Brogan, CEO & President of Human Business Works, co-author of The Impact Equation
Business in Blue Jeans is a rich framework that will help you create and grow a successful business on your terms. A wonderful combination of actionable advice and insights, it will change how you think and how you approach business.
John Michael Morgan, author of Brand Against the Machine
In Business in Blue Jeans, Susan delivers an entire college education on entrepreneurship. You'll have homework, but you won't have to sit through classes and boring lectures.
Brian Halligan, Hubspot CEO
Business in Blue Jeans is both a practical and powerful read for those looking to create the life they were meant to lead.
Mitch Joel, President of Twist Image, Author, Blogger, Podcaster – Six Pixels of Separation
“Susan shows you how to have a business and a life. What an amazingly refreshing concept.
John Jantsch, author of Duct Tape Marketing and The Commitment Engine
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