Checklist Item #3: Ask, “What Would An App Do For Our Brand?”
If your intent is to create an app that is simply a recreation of your website, there’s not much point to going to the trouble or expense – you might as well invest in a solid, mobile-friendly website instead.
Rather, look for ways an app can serve your brand and your customers more effectively and creatively via the mobile platform. Start by developing the intent of your app- what could an app do for your brand?
Don’t be afraid to have multiple objectives. One app can be used to deliver on several goals. Marketing, customer service and relationship-building can all be accomplished in the same app, but you’ll want to be careful how they’re delivered and not go overboard (more on this in Checklist Item #4).
Remember to continuously go back to your target market and consider how they use mobile devices and what they ask for most from your brand.
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