Checklist Item #1: Assess Your Target Market
The first place every business should start with just about everything you do is your target market. While startup culture often includes the premise of creating apps without a thought to who the app might be for, hoping to build the audience and “figure it out later,” established brands know that without a clear idea of who your audience is, you might be investing in something that nobody wants or needs – a huge misstep with negative consequences.
Starting with your target market will help you:
- Assess whether your audience wants an app,
- Determine what features your audience wants and will use,
- Invest appropriately in app development – knowing what platform to start with and what features are must-haves in initial stages.
I typically recommend a research phase for any company considering bringing mobile app development into the picture. Talk with your customers and find out how they use apps, invite them to share what they’d want your app to do, and get a sense of what they’re looking for before you do anything else.
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