Mouseflow (mouseflow.com) – $19-$399/mo
If you want a combination of Crazy Egg and UserTesting, then Mouseflow is what you’re after. Mouseflow is a more affordable option to UserTesting, provides videos with live mouse tracking, scrolls, keystrokes and form fills, plus heatmaps, in-page analytics, link analytics, and more.
If you’re a mobile startup, then here are a few analytics tools I like for mobile:
Mixpanel (mixpanel.com) – Free to $2000/mo
Mixpanel provides real-time data and user engagement and retention measurement, and also provides mobile A/B testing. Localytics (localytics.com) is decent for this use, too, and it’s free to $600/mo.
Flurry (developer.yahoo.com/analytics) – Free
Flurry is number on in the mobile game. It provides app analytics and performance metrics so you can track everything your users are doing and optimize your app.
AppSee (appsee.com) – Free +
AppSee is like Mouseflow for apps. You get user recordings, in-app analytics, touch heatmaps, crash recordings, and conversion funnels. If you want to get fancy in this arena, then Flight Recorder (flightrecorder.io, Free to $400/mo) is another solution that also includes push notifications, events, and pageviews.
AppAnnie (appannie.com) – Free – $599/mo)
I like AppAnnie for getting rankings, features, reviews, and app store sales data.
StoreMaven (storemaven.com) – $1499/mo+
StoreMaven is something I only recommend to my enterprise-level clients or clients with a budget. If you have the money to invest in StoreMaven, it’s fantastic for testing icons, screenshots, and videos and gathering significant intelligence around them.
Appfigures (appfigures.com) – Free to $49.99/mo
Appfigures provides hourly top charts, sales and ads tracking, and full analytics across multiple app stores.
Sensor Tower (sensortower.com) – $79-$399/mo with 14-day trial
Sensor Tower provides keyword data, research, spy, and optimization. You also get top chart rankings and leaderboards, which can be useful for the right situation.
As you can see, there are so many ways to track analytics and gather intelligence about where users are coming from, who they are, what they’re doing (and not doing), and hundreds of formats. It’s really about finding what’s most effective and useful for you and your business. What I love about this list, though, is that there’s something for everyone here, and that means whether you have a big budget or no budget, you have no excuse for not tracking your metrics and analytics! So get to work, folks. Data awaits!
Latest posts by Susan Baroncini-Moe (see all)
- Sponsored Post: Minimizing Miscommunication in the Workplace - November 28, 2017
- Sponsored Post: 5 Ways Business Owners and Office Managers Can Be More Efficient - October 16, 2017
- Guest Post: I Started Sending My Team a Weekly Inspirational Email. Something Extraordinary Happened, by Robert Glazer - October 13, 2017