I try to avoid caffeine during the day. Except for my morning shot of espresso, I don’t consume any other caffeine. However, I do use a treadmill desk, and that helps me to keep my energy levels even throughout the day so that I don’t need caffeine. Look for ways to get and stay healthy so that you have the energy and enthusiasm to sound upbeat, friendly, and energetic in interviews.
Employ Artful Seed Sowing
One of the big “no-nos” in interviews is trying to sell something. Many podcast hosts will tell you that they’ll give you an opportunity to share your web address or whatever you’re selling at the end of the interview. I normally focus on delivering great content and sharing my link at the end of the show. However, there is a little something I call “artful seed sowing.”
When I’m being interviewed, just in the course of responding to the questions, there’s usually an opportunity to throw in a story or two. Well, if you’re going to tell a story anyway, why not tell a story that shows people how you do what you do? I toss in a story about a client (always anonymous, with identifying details changed) or I’ll throw in something from the book. I’m not selling, but I’m artfully sowing seeds that give the listener clues about what I do and who I do it for. These are the kinds of seeds that take time to germinate and grow, but they always bear fruit.
Note: This kind of “seed sowing” is indeed an art and shouldn’t be taken on unless you know exactly what you’re doing and how to do it. Done wrong, it seems like you’re constantly pitching and selling and not delivering any solid content, and that will turn listeners (and hosts) completely off….and then they’ll turn you off.
Share the Interview
Many podcast hosts want you to promote the show. Unfortunately, that’s not something I can really commit to. I always share links to the shows I’ve been interviewed on across all of my social media channels, as well as on my Resources page. You should always share and post link to interviews. It builds your credibility and helps the podcast get more listeners. That’s good for everyone.
You don’t have to email your list about your appearance and you don’t have to share the show at all, but I think it’s a nice thing to do, like sending a thank you note to the host after they’ve had you over for a nice dinner.
Being a good guest on a podcast is a lot like being a good guest in someone’s home. Mind your manners and conduct yourself well, and not only will you have a nice interview to share with your audience, but you’ll probably be asked back another time.
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