I wear Banana Republic sometimes, so when I first heard about the Banana Republic Startup Guy line, I couldn’t help but wonder…”What about ‘Startup Gal?’ Why isn’t there a line for us?” I found it a little weird and a little offensive.
This isn’t any Startup Person that I know.
It’s obvious what Banana Republic was going for: a juxtaposition between “Corporate Guy” and “Startup Guy.” But go to any conference or meeting of startup people (which shockingly also includes women, by the way) and you’ll see a wide range of fashion choices, few of which include suits with shorts or the “I’m working so hard to look casual that I look anything but casual” vibe of BR’s “Startup Guy.” More than anything else you’ll see jeans, cargo shorts, Converse sneakers, a whole lot of goofy t-shirts, and yes, more hipsters than you’d ordinarily want to hang out with.
So first, “The Startup Guy” looks very unlike the startup men (and women) that I know, and second, while BR would have you believe “It’s all in the details,” and they’re specifically talking about a nifty belt, just-the-right cuff, and an artfully half-tucked shirt, those are not the details that matter in your business success.
It matters what you wear.
Yes, it matters what you wear. You dress for the meeting you’re going to, and you dress for the way you want to be seen. But countless stories of success have little to nothing to do with what someone was wearing at the time and more to do with the other details that matter.
The details that do matter.
The details that do matter are:
- Who’s your target market?
- Is your idea a good one that they would want to pay for?
- Do you know what’s happening in the marketplace?
- Do you have a good marketing strategy?
- Is your business well-funded?
- Might you have some brain junk that will get in your way?
Oh, and about a thousand other things.
Let’s have some fun.
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