When you are improving the quality of their lives in a way that makes them happier and more fulfilled, they will pay.
You have paid for things in the past that could be considered expensive, haven’t you? Of course you have, because of the reasons I just cited.
The one thing that’s making your services less valuable:
You are not allowing your customers and clients to pay you what you’re worth because you don’t see your own value. It’s not the economy’s fault. It’s not that your customers and clients don’t want or need what you have. It’s not because they don’t “get” it.
It’s because you are not owning the power of what you do. And the easy way to do this is prove to yourself that what you do is worth paying for.
4 ways to prove that you’re worth what you charge:
1) Do your research.
Ask people you know and don’t know what they want and are looking for in regard to your services. Then use that in your marketing so that those who want what you offer and will pay can find you.
2) Use your competition.
Look at the prices with businesses in the same type of industry as yours. Find out how much those businesses charge and the offers that they make. What’s their pricing strategy? See how you feel about those numbers and offerings. If you like, then see how you can fit something similar or even better into your business.
3) Lose the “brain junk.”
If you have money hang ups, get rid of them. Become a better money manager. If your parents were not good money role models, be the money role model you want to be. Be diligent about creating a new story for yourself.
If you have disbelief about your value, look at all the examples you have of satisfied clients who prove that what you do is special. You have evidence everywhere.
4) Check your pulse.
Either you are happy with your business or you’re not. If you have a good number of clients who are happy with your services but you are not happy with what you have created because it feels like a job, give yourself a raise. You will reduce the number of clients you need to have which cuts down the amount of work you need to do working in and on your business.
Don’t have many clients yet? Get some experience and then raise your prices.
It all comes down to this…you are the boss. Set a salary you are proud of. A happy boss makes for a happy business.
Do you have specific questions about your pricing strategy and your business? Ask them in the comments below!