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What Constitutes An “Expert,” Anyway?

These days, anyone and everyone are calling themselves an “expert” and there are tons of business “coaches” who are promoting the idea that you don’t need experience, education, or training to be an expert. So…what is an expert, anyway? Let’s
June 07, 2010
by Susan
2 Comments
authenticity, authority, Branding, credibility, expert, expert status, legitimacy, Marketing, small business

BIBJ Theme for March: Small Business Branding and Positioning

Welcome to March, the month that comes in like a lion! For every month in 2010, I’m focusing on a theme that’s critical to small business success and talking about that theme in my e-zine, No Suits Allowed!, here in my blog, and with my experts in The Experts Series. In Ja
March 01, 2010
by Susan
0 Comment
Bob Burg, Branding, entrepreneur, jack trout, Marketing, micro-entrepreneur, positioning, small business

Sue Loves

  • Business Lessons I Learned From Ninja Warrior
  • What Constitutes An “Expert,” Anyway?
  • On Authenticity in Business
  • It All Began With A Mouse
  • “You Can Do Anything You Put Your Mind To.”
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