So you’ve been using social media for awhile. And frankly, you can’t see what all the fuss is about. You’ve been posting status updates on Facebook, sharing stuff on Twitter, heck, you’ve even updated your profile on LinkedIn. But what’s the big deal? If

This morning I happened to catch my fellow Midwesterner Amber Naslund’s post on walking the fine line between the personal and the professional in social media and online in general. I started to comment, then realized my comment was quickly turning into a post that I’ve b

It’s not uncommon for me to get emails from folks asking, “What’s the point of social media? Isn’t it really just a big time-waster?” The micro-entrepreneur community struggles from time to time to see the real payoff of leveraging social media, most espe

Sometimes I can’t help but wonder why Facebook continues to create features that seem to betray just how clueless their developers are about human behavior. And the feature that frustrates me the most? The ability to add people to Facebook groups without their permission. What’s

In my first post about Pinterest, I provided a basic overview of what Pinterest is and how to use it. In my second post in this series about Pinterest, I gave you some fundamental rules and a few general ideas of how you can use Pinterest to market your business. And last week, in a &

I recently posted a series on Pinterest and how to use it for small business marketing. A couple of days ago, one of my readers, Joan, posted this comment: Thanks for two great articles on Pinterest Susan. There is a lot of controversy around the re-pinning of third party content from

  Welcome back! Last week we covered the basics of Pinterest, a new social media bookmarking site that’s taking the online world by storm. This week, I’ll cover ways to use Pinterest in your marketing, what to pin, and how to get your stuff into Pinterest without bein

Lately there’s been a ton of blog posts, conversations, and more about Pinterest, the social bookmarking site that’s growing crazy fast. I’ve been using Pinterest for several months and knew right away I wanted to leverage Pinterest as a business-building tool…

Recently, someone posted a kind comment on my Facebook Wall, saying how special I am and how much my friendship means to them. At first I thought, “Wow, I’m really glad that person is my friend!” and started to post back a thank you for the warm and friendly post. Bu

Ever since I gained a certain level of visibility and credibility in the marketplace, I’ve been bombarded with private messages and e-mails from people who want me to promote their books, products, teleseminars, live events, telesummits… I’m particular about who and

Let’s face it—we’re all looking for shortcuts to help manage our businesses and social media interactions more efficiently and effectively.  One of the best ways to make your social media activities run more smoothly is outsourcing—having someone manage certain tasks for you. But when