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The “Oprah and Tony Robbins” Marketing Strategy, Internet Radio, and Public Speaking

“We’ll show you how to get on the Oprah show” “Some of the graduates of our program have gone on to appear on Tony Robbins’ stage!” “We’re always getting calls from publicists who want to know who’s hot right now so they can put th
May 30, 2010
by Susan
2 Comments
entrepreneur, internet radio, Marketing, marketing strategy, oprah, public speaking, Sales, scam, small business, tactics, tony robbins

Are You REALLY A ‘Bestselling’ Author?

Lately, I’ve received a large number of e-mails from people introducing themselves as ‘bestselling’ authors. Folks, this is a claim that is so simple to check out that you absolutely should not be lying about it. Now…don’t get me wrong. I have no problem
May 21, 2010
by Susan
0 Comment
authenticity, author, bestseller, integrity, Marketing, small business, truth, writing

“It’s Not the Jetson’s Video Chat Anymore, Thanks to Technology” article in USA Today

On March 31, 2010, Business in Blue Jeans CEO Susan Baroncini-Moe and her husband, Leo, were featured in USA Today, in an article on video chat. Check out the article here!
April 23, 2010
by Susan
0 Comment
business in blue jeans, Leonardo Baroncini, publicity, skype, susan baroncini-moe, USA Today, video chat

Sue Loves

  • Business Lessons I Learned From Ninja Warrior
  • What Constitutes An “Expert,” Anyway?
  • On Authenticity in Business
  • It All Began With A Mouse
  • “You Can Do Anything You Put Your Mind To.”
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