If you’ve been reading my blog, my e-zine, following me on Facebook, or watching my Tweets, it would be impossible for you not to have noticed my new program, The Experts Series. This series is a yearlong, interview-and-integrate series. Each month, I’ll interview a top name in small business. The current lineup includes several bestselling authors, power players in marketing and PR, and heavy hitters from the real world, and all year long, we’ll be talking about ways for you to grow your small business.

So why should you join the series? Here are my top five reasons:

1. You’ll learn from the best.
   I’ve invited some of the world’s most well-known experts in small business, marketing, public relations, and branding to participate in this series. The lineup includes:
   • Bob Burg, author of Endless Referrals and co-author of The Go-Giver and Go-Givers Sell More
   • Jay Conrad Levinson, author of Guerilla Marketing, the best-known small business marketing book series of all time.
   • Jack Trout, author of Differentiate or Die and Positioning, among other bestsellers, and the guy I learned a ton about branding from.
   • Larry Winget, author of It’s Called Work For A Reason and You’re Broke Because You Want to Be and the guy I turn to for “get real, and get off your butt” advice.
   • David Meerman Scott, author of The New Rules of Marketing and PR, Eyeball Wars, and Cashing In with Content, among others, and one of the guys I’ve learned the most about marketing and PR from.

   (I’ve actually got several more incredible people signed on to participate, but I agreed not to reveal their names or promote that they’re appearing in the series until we get a couple of months closer to their dates. I have to admit that it’s kind of killing me not to tell you who they are, because these are huge names, and I honestly can’t even believe they agreed to let me interview them. But you’ll see the announcements coming up as soon as I’m allowed to share them, I promise!)

2. You’ll figure out what’s missing in your business that’s keeping you from taking that next step forward.
   I don’t plan to just ask these folks what’s in their books or what they always talk about. Sure, we’ll cover that stuff, but I want to go deeper and find out what you can’t learn from their books. What are their best-kept secrets for growing your brand, getting the word out, drawing in clients, getting booked for speaking gigs, and heck, just making money? Was there one thing that they did that took their business to the next level? Was there something that “clicked” in their business? What’s the one thing they think you can do to grow your business and achieve success? I’ll be asking them more in-depth questions than you’ve heard in other interviews, to get to the heart of what these true small business masters can teach us.
3. You’ll have a chance to get up-close and personal with the top names in small business and ask them your questions.
   When I’m done grilling these experts, I’ll give you a chance to ask your own questions. You’ll be able to talk to the biggest names in small business and ask them whatever’s been burning in your mind about their books or your business. How often do you have a chance to ask someone of this caliber for a little turbo-coaching?
4. You’ll be working directly with me to integrate everything we learn during the interviews into your own business.
   The evening after every interview, I’m hosting a second call. I’ll do a brief recap of the expert call, and then I’ll take your questions. We’ll cover integrating the material we learned the day before, or you can ask me other questions about your business. Point is, I’ll be coaching you live and giving you my best business advice on the spot. This is absolutely the most affordable way to get some real, authentic business mentoring from a seasoned pro. Plus, just like any other Mastermind (I call this my “mastermind lite”), you’ll learn from the other folks on the calls. Remember, we’re all in this together. Whatever you’re going through in your business, I’ve probably been there…and you’ll discover other people who are in the same boat as you, so you can learn together.
5. Each month you’ll get closer to achieving true business mastery, and building more freedom, flexibility and purpose into your life.
   Listen…let me be candid. Just listening to the interviews and Q&A calls probably won’t change your business too much. But if you act on what you learn in the series, your business could completely transform. Just imagine if you knew what to do and how to structure your time so you really did achieve small business mastery? Can you imagine if you actually had all of the freedom and flexibility that small business ownership promises? Can you imagine what would happen if you were able to create a vision for your business and then achieve it? The best way to achieve all of that is to learn from authentic leaders who have mastered it themselves, and know how to teach what they learned. And that’s what The Expert Series is all about.

Bonus Reason: These are real experts. They’re authentic people. And they’re interested in helping you.
When I invited these folks, here’s how I describe the series: “a new teleseminar series for my subscribers and clients to help them learn and grow in areas they may miss on their own.” And you know, what really amazed me about the responses I received is how generous these people were. I mean, maybe it’s my own jaded perspective, but I never, in a million years, expected anyone as famous as some of these folks are to thank me for reaching out to them and to be enthusiastic about participating in the series. But they’ve all been so generous with their time and they’re excited to join in this series, because this is all about casting off the formality and the suits and rolling up our sleeves and getting real about small business growth today.

Don’t miss out on this rare opportunity to learn from the masters. Join The Experts Series today.

Being authentic can be surprisingly difficult, especially in business. I often work with people who have no problem being genuine in real life, but who really struggle with authenticity in business. I hear from clients that, in business, they have to appear to be mega-successful — not just sort of successful, and not “hey, I’m growing a business here,” but really successful, in order to be taken seriously. There’s so much posturing and pretending, because people believe that you can’t become successful unless you appear to already be successful. But that’s just not true! In fact, it’s the opposite.

We’re all works in progress.
I’ve seen “behind the scenes” of a lot of the people who most of us think of as mega-successful, and things aren’t always how they seem. A well-known wealth coach I know spends most of his time talking about the power of mindset, but I know that he struggles with exactly the same issues everyone else does: doubt, uncertainty, insecurity. We’re all works in progress. Every single one of us. We all have questions and insecurities and fears. It’s how you deal with those internal struggles that matters.

The truth has a way of seeping out anyway.
We think we’re so good at hiding our secrets from the rest of the world. But whether it’s a financial crisis, marital problems, personal demons, or something else, even if you think you’re keeping your skeletons hidden, you’re probably not. Truth has a way of sneaking out there and betraying our lies. Truth may show up in an uncertain look in your eye or in the way you keep your secrets, but know this: it’s almost impossible to keep things totally hidden.

It’s not all about appearances. It’s about truth.
Far too many folks out there seem to think that if you appear to be super-successful, you’ll achieve legitimacy. But it’s not about how you seem, it’s about how you are. If who you really are matches up with who you say you are, then you’ll appear credible, because you are credible. On the other hand, pretend you’re something that you’re not and you’ll come off as shady.

The real secret to gaining legitimacy is authenticity.
We’re all after legitimacy, in the end. So take the time to build your expertise and knowledge, offer your services at a discounted rate while you gain experience, and build in the right systems to support your products and services so you can offer unparalleled good service. You’ll build credibility by doing things right, and with credibility and legitimacy comes real success.

(In an upcoming issue of my No Suits Allowed! e-zine, I’ll be talking about how to be authentic. It’s such an important piece that’s missing from so many businesses today, so make sure you subscribe to the e-zine so you can find out the critical steps you need to take to achieve authenticity in your business.)

In 2010, my “Year of Making It ALL Work,” I’m committed to taking a long, hard look at my own business each month, relative to that month’s theme. Last month was all about getting organized, so I attacked my organization and planning. This month is about finding your purpose and getting authentic. So today I’m musing about the first part of that — finding your purpose.

Finding my own purpose took me down sort of a roundabout path. As I sought my true purpose, I tried lots of things. I was a social psychologist, a web developer, a success coach, a Reiki master…I took courses on project management, and even on how to be a travel agent. I tried many things. But no matter what I did, there were always two constants: I have always been a teacher and I have always been a writer. And no matter what I do, somehow I always come back to that. Are there things in your life that have been constants? If so, these might be connected to your purpose.

Now, I don’t know if I buy into the numerology thing, but my birthdate adds up to 33, which I’m told is the number of the Master Teacher or Healer. As a 33, my life path number is 6. According to what I’ve heard and read (and again, I’m still on the fence about this stuff), the 33/6 life path calls one to leadership and responsibility. Numerology or not, I’ve always felt that calling, and I’ve walked that path my entire life, with some ventures more successful than others.

How does this life purpose translate into my business? First, I write. Prolifically. I’m always working on a book, a blog post, an e-zine article, or content for one of the several sites I post on. Second, I teach through my writing, but I also teach my clients. Virtually everything I write is written with the intent of teaching something, whether it’s a technical piece on how to use social media or an article about finding inspiration for doing something tiresome. I teach my clients about authentic business, including marketing and sales, as well as  “nuts and bolts” logistic stuff. I’m always teaching. I teach when I speak publicly so that people walk away going, “Wow, I really learned something today.”

How will this translate into future business? I’ll continue writing and teaching, of course, but in a bigger arena. Part of my Year of Making It ALL Work is growing my brand awareness so I can reach more people and share my own unique voice with a bigger audience.  Once thing I’ve learned for sure is that once you find your purpose and get grounded in your path, you know where you’re going and everything starts to fall into place.

For me, that means reaching out to more people, talking more about what I’ve learned, offering more, and giving more. It also means knowing it’s okay not to be perfect and remembering that if I learn from my mistakes, surely I can help you to learn from them, too, so you don’t have to go through everything I did and make the same mistakes I did. I’ll be talking a bit more about that in my next post on authenticity.

My theme for February is all about finding your true purpose and being authentic.

Finding your purpose can be challenging. You have to give yourself permission to dream and engage in constructive soul-searching. What speaks most to your soul and what lifts your spirit? What are you meant to do and what are your unique gifts? Once you find the answer to these questions, concentrate on discovering your unique voice, that which makes you you. And then you’ll really have something. But know this: the answer isn’t out there. It’s in you. Search long enough and you’ll find it.

Authenticity in your business is about honesty. Trust. Integrity. Doesn’t it seem ironic, then, that people use “authenticity” as a marketing gimmick? For the service professional, authenticity is about getting to the heart of who you are, and communicating that to your audience. It’s about providing a real service or a real product, something of true value, and offering it at a fair and appropriate price. And believe me, when you get authentic, you see such a huge return in your business.

This month, you’ll find a fantastic interview call with Bob Burg, author of The Go-Giver in my teleseminar series, The Experts Series. After that call, I’ll also be doing a Q&A call of my own, so we can talk about building authenticity and “Go-Giver principles” into your own business.