Welcome to March, the month that comes in like a lion!
For every month in 2010, I’m focusing on a theme that’s critical to small business success and talking about that theme in my e-zine, No Suits Allowed!, here in my blog, and with my experts in The Experts Series. In January, we talked about planning your year and your small business. In February we focused on finding meaning and purpose and gaining authenticity, and I interviewed Bob Burg, author of Endless Referrals and co-author of The Go-Giver and Go-Givers Sell More in The Experts Series (if you missed that call and want the recording, you can still download it for free here).
This month my attention will turn exclusively to Branding and Positioning. As such, you’ll see articles all month long on branding and positioning your small business, throughout this blog and my No Suits Allowed! e-zine.
I’m also interviewing Jack Trout, author of over thirteen bestsellers about branding, positioning, and marketing. He’s the author of several of my official small business reference books, including Differentiate or Die and The 22 Immutable Laws of Marketing, and I consider Jack to be the father of modern branding and positioning.
When I was interviewing Bob Burg and mentioned my upcoming interview with Jack Trout, Bob said,
“Jack Trout is one of the seminal masters when it comes to positioning, branding, marketing. This is a guy who is so big and has been for so long, for you to have gotten him to appear on your call says a ton about you. And I hope everybody listening will be on that call next month. This guy is a master and just please, make the time to listen to him.”
I’d like to also announce the launch of my updated six-week teleseminar class, 7-Figure Branding Secrets, where I’ll take you through the exact process that I use with my one-on-one clients to create memorable brands with serious moneymaking potential. I’ll include a Q&A during every single class so I can walk you through your own branding process. More details, including dates and specifics, to come later this week!
Integrate: I’ll also be hosting a Q&A call the following evening. I’ll briefly review the interview with Bob, then I’ll open up the lines so you can ask me your business questions and get live business mentoring and coaching. Don’t miss this call!
Here are the details for this month’s calls:
DATES AND TIMES: Interview with Bob Burg: February 24, 2010, 8 PM Eastern/7 PM Central/6 PM Mountain/5PM Pacific
Integrate Q&A with Susan: February 25, 2010, 8 PM Eastern/7 PM Central/6 PM Mountain/5PM Pacific
For the first time ever, I’m running a contest, and there are just a few days left to enter! I’m running a one-week-only contest and giving away free Power-Up sessions to three lucky small business owners. Entry is easy and the pay-off is huge!
What You Win: An hour-long, one-on-one Power-Up Session with me, Susan Baroncini-Moe, CEO of Business in Blue Jeans, also known as “The Micro-Entrepreneur’s Mentor.” In this session, I’ll determine the three biggest mistakes you’re making in your business and provide personalized strategies for powering up your business to grow profitability and achieve success.
How To Win: Write one paragraph. Topic: “If I Could Wave A Magic Wand and Change Something About My Small Business, It Would Be…..” Post it on your blog or Facebook page with link back to http://www.businessinbluejeans.com/contest.html (or to this blog entry…makes no difference to me).
Then, e-mail contest@businessinbluejeans.com with a link to your entry (or just e-mail your entry to contest@businessinbluejeans.com) before February 22, 2010. It’s that simple!
Contest Rules: Three winners will be chosen at random on February 22, 2010. You’ll be contacted by me right away.
So…go write your paragraphs! It shouldn’t take too long and you just might win a freebie Power-Up Session with me!
For the first time ever, I’m running a contest! I’m running a one-week-only contest and giving away free Power-Up sessions to three lucky small business owners. Entry is easy and the pay-off is huge!
What You Win: An hour-long, one-on-one Power-Up Session with me, Susan Baroncini-Moe, CEO of Business in Blue Jeans, also known as “The Micro-Entrepreneur’s Mentor.” In this session, I’ll determine the three biggest mistakes you’re making in your business and provide personalized strategies for powering up your business to grow profitability and achieve success.
How To Win: Write one paragraph. Topic: “If I Could Wave A Magic Wand and Change Something About My Small Business, It Would Be…..” Post it on your blog or Facebook page with link back to http://www.businessinbluejeans.com/contest.html (or to this blog entry…makes no difference to me).
Then, e-mail contest@businessinbluejeans.com with a link to your entry (or just e-mail your entry to contest@businessinbluejeans.com). It’s that simple!
Contest Rules: Three winners will be chosen at random on February 22, 2010. You’ll be contacted by me right away.
So…go write your paragraphs! It shouldn’t take too long and you just might win a freebie Power-Up Session with me!
My web team just e-mailed me, and apparently I haven’t been working them hard enough, because they’ve just told me they want to do some more sites. So we put our heads together and here’s what we’re offering, but these are special prices, only available until 2/19/10. AND, they’re only extending this pricing to FIVE small business owners.
OFFER #1: $1349
Initial consult with our web manager
2-3 initial customized web layouts to choose from within 1 week and up to 5 rounds of revisions.
Full Wordpress integration (optional)
Integration of your e-mail newsletter or e-zine subscription form.
OFFER #2: $1649
Initial consult with our web manager
60 minute consult with me, Susan Baroncini-Moe, to develop your web strategy
Brand-new logo for your company
2-3 initial customized web layouts to choose from and up to 5 rounds of revisions.
Full Wordpress integration (optional)
Integration of your e-mail newsletter or e-zine subscription form.
OFFER #3: $2199
Initial consult with our web manager
60 minute consult with me, Susan Baroncini-Moe, to develop your web strategy
Brand-new logo for your company
2-3 initial high-end, customized web layouts to choose from and unlimited revisions.
Integration of your e-mail newsletter or e-zine subscription form.
Integration of up to two videos.
Full Wordpress integration with extra programming to add dynamic content to your home page.
If you’d like to be one of the FIVE business owners who get this pricing, and if you want a high-quality (but affordable) web site for your small business, one that you can easily manage yourself, e-mail leo@denimdreamteam.com and set up a time to talk about your project.
Remember, this offer is only good until 2/19/10, and they’re only offering it to FIVE small business owners, so make sure you e-mail asap!
Want to know the number one way to get more clients? Simple. Have a large list!
When you have a large list, everything changes. When you communicate with your list on a regular basis, share tips and thoughts, you become an integral part of their lives. As you share with them, they see your expertise and feel your passion. So when they’re ready, they know that they need to contact you. When people on your list need your products and services, they immediately think of you! So how do you build a large list of people who want to hear from you?
Why not attend the World’s First ListBuilding TeleSummit for Coaches and find out what works best for some of the leading names in coaching, including me, Susan Baroncini-Moe, plus Andy O’Bryan, Adam Urbanski, MaryPat Kavanagh, and more?
It’s going on now, 2/8/10 thru 2/13/20, and my interview on why branding is critical to building your list is live today!
This afternoon I had a pleasant chat with none other than Jack Trout, the man, the legend. And I’m pretty sure I’m dreaming, because he agreed to do the interview for the series, and he’ll be featured in March.
I have to say that it is just weird to see e-mails in my inbox from these guys. I mean, I see their names on my bookshelf all day long — these are the guys whose books sit next to me for easy reference. So it’s fairly surreal to see my Inbox with an e-mail from Jay Conrad Levinson (telling me he’s a notoriously late sleeper, so please don’t call him too early) sitting next to an e-mail from my dad, asking if we’re coming by for Sunday dinner.
Anyway, I wanted to tell you a bit more about how this series is going to work. You can sign up to join in for a month, or you can sign up for all 11 months. I recommend that you participate in all of the months, because you’ll only get access to the calls you pay for. So, if you join in June, you won’t get access to any of the calls before June.
As a member of The Experts Series, you’ll also get access to a second call during that month, which will be a Q&A teleseminar call with me. We’ll operate the call a first-come, first-serve basis, and I’ll answer your business questions one by one and get to as many as I can during the call. It’s a great way to get access to my advice in a very affordable way.
Welcome to 2010, a brand new year and a brand new decade! In the last part of 2009, I made some plans for 2010, and I’d like to tell you more about what those plans are. The most important thing you should know is that I’ve made 2010 My Year of Making It ALL Work.
What does that mean? It means I’m taking it all down to the bare bones — everything in my life, from my business to my health and everything else, and I’m looking at everything, analyzing what works and throwing out what doesn’t. I’m focusing on getting back to basics and taking a good hard look at where Business in Blue Jeans is going and how we’re going to get there.
As such, I’ve planned out the entire year, with a theme for each month. I’ll focus on that theme in my No Suits Allowed! e-zine and in my Wednesday Wine & Business Chats Teleseminar Series, and bring in experts when needed so I can interview them and get the lowdown. I don’t want to show all my cards just yet, but so far, here’s how the first part of the year looks:
January: Getting Organized and Planning Ahead
February: Finding Your Purpose
March: Branding and Positioning
The first call in the Wednesday Wine & Business Chats will be in February and we’ll be rolling from there. I’m pulling in some big names for bonus calls, too, and you really won’t want to miss this.
I’ll be sharing my insights as I get down to the bare bones with my business. There are quite a few lessons I’ve learned in the past year that I want to share with you — things I’ve discovered about the folks I thought were my mentors and things I’ve discovered about myself. So stay tuned. Things are about to get lively and interesting around here.
. Bob and I will be talking about how to make sales feel less awkward and uncomfortable and how you can bring more value to your clients. I’ll open up the call for a Q&A so you can ask Bob your own questions, too!
