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This post is written by guest author, Jeremy Marsan. Who is your target customer & how are you going to sell to them? This is the question that any business owner can answer with a sales plan. In a nutshell, a sales plan gives you specific daily or weekly goals to reach a main obj

Disclosure: This post is sponsored by Staples. I’ve spoken many times about how much I love working from home. Working from home means convenience (no commute!), comfort (I set the temperature!), and bonus productivity (laundry folding in between client sessions!). But if your office

Disclosure: This post is sponsored by Comcast. Social media is a crazy mashup of business, professional, political, religious, positive, negative, valuable, and junk. As a small business owner seeing posts about lunches and celebrities, you might find yourself wondering, as I once did

Disclosure: This post is sponsored by Kabbage. While yesterday’s small business owner might have been limited to just a few working capital options like bank loans and investors, you can get access to the money you need to grow your small business from a wide variety of working capita

My birthday is in June, and for me that means it’s birthday marketing month. Today began the barrage of postcards and emails from merchants with birthday offers. Here’s the thing: if you want to give me a free ice cream cone or t-shirt for my birthday, that’s awesome! Thank you! But i

Disclosure: This post is sponsored by Comcast. All opinions are my own. When you start a new business that you’re going to work hard at and putting a lot of yourself and your time and resources into, you want to be sure it’s the right time. How do you know when you’re ready to start a

By now, most of us have seen it – the giddy, joyful video of Candace Payne, now known as “Chewbacca Mom,” showing off her new Chewbacca mask, giggling like crazy. The Chewbacca Mom Facebook Live video has received over 137 million views as of the writing of this post

Somewhere in the neighborhood of 60% of all U.S. businesses with employees are family owned. About 35% of Fortune 500 companies are family-controlled, and about 80-90% of all businesses in North America are family owned. So it’s hard to avoid them, even though most Americans don’t act

Disclosure: This post is sponsored by Comcast. All opinions are my own. Today, most businesses require some form of technology – from wifi to computers to the tools you use to run your business. So how do you decide exactly what technology to use and which vendors are the right