About Business in Blue Jeans™
Business in Blue Jeans™ is a business and marketing consulting firm based in Indianapolis, Indiana. Working with clients around the globe, Susan Baroncini-Moe focuses on helping entrepreneurs to get clear about their vision for their companies, create products and services with excellence, find and attract the audience that wants what they’re offering, and deliver their products or services with extraordinary service.
A Business in Blue Jeans™ is business with heart. It’s business that feels like your favorite pair of old jeans: comfortable, fun, and lasting. Whether you’re starting a new business, trying to grow your business, or in transition, business doesn’t have to be about stuffy suits…unless you want it to be! Do what you love most, on your own terms, in your own style.
About Susan Baroncini-Moe
- Susan is the author of the upcoming book, Business in Blue Jeans, due out May, 2013.
- Susan is a Guinness World Records® record holder for the world’s longest uninterrupted live webcast.
- Susan has worked with clients on four continents and her clients include startups, well-established companies, and best-selling authors.
- Susan has started successful businesses in both the profit and nonprofit sectors.
- Susan has interviewed some of the most successful entrepreneurs, bestselling authors, and experts for her podcast, Business in Blue Jeans™ Radio.
Susan Baroncini-Moe is the founder and CEO of Business in Blue Jeans™, a business and marketing consulting firm based in Indianapolis, Indiana. She has worked with clients on four continents, in both profit and non-profit industries, with startups and growth companies, in all different industries, and has been mentoring entrepreneurs and small business owners for over fifteen years.
A veteran of the web industry, Susan has leveraged her unique fusion of business and technological knowledge, her experience in the personal growth industry, and her incredible brainstorming capabilities to transform businesses around the globe. She is a sought-after trainer, business and marketing consultant, and public speaker. Susan has read over 1,500 books on business, entrepreneurship, marketing, branding, sales, networking, personal growth, creative thinking, peak performance, and social media, has authored three books, and is hard at work on her next, entitled Business in Blue Jeans.
In June 2012, Susan hosted a record-breaking 36-hour long webcast called “Break A Record With Susan” to break the world record for the longest live uninterrupted webcast. In this event, Susan shared the stage with business giants like Michael E. Gerber, Larry Winget, Bob Burg, David Meerman Scott, Michael Port, Chris Brogan, Scott Stratten, and 27 other business and marketing bestselling authors, speakers, and thought leaders. Susan is a current Guinness World Records® recordholder. She is an often-quoted expert, and she and her businesses have been featured in USA Today, Redbook magazine, MSNBC, BBC, Time, Reuters US and UK, Slate.com, Yahoo!, and Discovery.
Susan’s first entrepreneurial venture was a grape Kool-Aid stand in her front lawn (because everyone else was doing lemonade) when she was six. As a teenager, she ran a nannying and lawn care empire in her neighborhood. Because of how she has structured her businesses, she has traveled the globe and has tried over 100 hobbies and pastimes. She has a Master’s Degree in social psychology as well as training in several different industries, including executive and success coaching, neuro-linguistic programming, the travel industry, the magazine publishing industry, and web design and development, among others. Susan spends most of her time in Indianapolis with her Uruguayan rock star husband, Leo, but also can be found noodling around in Europe and in South America.
What Susan’s Clients Say About Her:
“I love my job! But what I didn’t love was spinning my wheels to make my business a success. I called Susan Baroncini-Moe and asked for her expertise. Right away she had ideas and concrete solutions to my specific needs and goals.
Susan saved me time and money because she has done the research for every aspect of what a small business needs to run smoothly. I have sung her praises to every small business owner I know. Susan makes seemingly daunting tasks very doable. If you want to have your own successful small business, do yourself a huge favor and hire Susan. You’ll be glad you did!”
- Jenn Baron, Butterfly Journey
“When my partner and I came to Susan we thought we already had a plan and look for our business. Boy, were we surprised. Working with Susan opened our eyes to all the areas we were deficient and with her help we redefined ourselves, our business and our dreams. Susan is patient, innovative, and persistent. She taught us to focus on what mattered, let go of what didn’t serve us, and go deeper than we thought we could. As a result, we now have a clear direction for our business. She’s the best!”
- Ali Davidson, InventureJourneys
“I came to Susan with a concept for my company and no clue where to begin. She didn’t mind holding my hand and walking me through every step as we built upon my dream. She came with a clear and precise plan of action that shot my company into overdrive. From the moment I launched my company everything has just fallen into place. In fact, by following her method, not only has it been a whirlwind of profitability but I was interviewed by the local media just a week into my launch. I don’t know anyone else like Susan.”
- April Perkins, TheEcoDivas
“Seriously, get ready! First of all, Susan is whip-smart. She is direct, to the point, and supremely generous with her mindshare.
Branding isn’t easy – and rebranding is even more emotional and tricky, in my experience. Yet Susan keeps showing up and dealing with the emotional part as well as the technical part.
I have a new business name, brand and logo I LOVE. I am indescribably energized about my business, and early feedback about my new brand is overwhelmingly fabulous. I’ll be back very soon to report what I know will be a huge shift in my business as a result of this rebrand with Susan and Business in Blue Jeans.”
- Michelle Barry Franco, The Brazen Soul
“I launched my business in February, 2009. My competition was more successful than I was, although I have more knowledge about what I do. I was cheapest in the business and I could offer better service. And my website wasn’t attracting many clients, even though I had traffic. Susan is easy to talk to, and her friendly approach to her clients is great even though we have never met! I am based in London UK. But I feel it when I just communicate with her on the phone. She is very enthusiastic and passionate about what she is doing.
When the branding sessions started, it was quite hard but it was great, her homework made me think what I wanted to offer and sell, and made me dig hard. She offered me new business strategies, too, where I could find more clients. I rebranded my business with help from Susan- quite unique! Thank you, Susan!”
-Keiko Yamamoto, SushiQueen
“Susan is the best at what she does. She took the time to listen and really understand my needs and helped me discover areas to work on that would have the biggest impact without breaking the bank. Susan is always pleasant, professional and responsive.
I never once felt that Susan was doing this just for the money – she was sincerely interested in my success and how she could make that happen. It was a pleasure working with Susan and I highly recommend her and Business in Blue Jeans to anyone.”
- Kirk Wilkinson, The Happiness Factor
“Working with Susan has been amazing. Starting a business is a lot more complicated than I thought, and I was on the verge of giving up. I almost passed on working with Susan because money was tight, but I took a chance and said to myself, “I’ve got to do something!”. I’m so glad I did.
For the first time I feel a fog has lifted and I understand where I’m going and what needs to be done to get there. Susan is a great listener, and was able to help me build very practical and sustainable systems to achieve my short and long-term goals, including creating a marketing process tailored to my dream clients. She emphasized my strengths and supportively coached me to see and work through any weak spots.
I have thoroughly enjoyed having such a knowledgeable and enthusiastic ally in my business and am so excited to see it finally growing.”
- Krista Fuentes, Amaru Interactive
“Susan has been a fantastic mentor and a professional. In 90 days, she was able to help me take my idea and turn it into a brand with products and services in the pipeline. She guided me every step of the way – keeping my goals in mind and on target. She helped me see a bigger picture and developed a long-term plan for me to implement the ideas we discussed. Each of our sessions was recorded which will prove to be invaluable for me in the future – I’ll always be able to go back and extract those nuggets of excellent business advice that she shared along the way!”
- Kris Heeter, Ph.D., Body Ingenuity
”Susan has a very different approach, which I find refreshing. Her tactics towards her business are top notch, but it’s her honest and personal touches that she incorporates into her consulting that sets her into the coveted 1 percent above the rest.
If you want to get serious with your business, then it’s time to put on your own pair of blue jeans, step up and stand out with Susan’s help.”
- Robert Wimer, The Natural Artistry of Singing
”In a very short period, Susan had a clear idea of what was important. I place real value on people who are really paying attention. And Susan pays attention. She’s a keeper.”
- Claudia Cunningham
“Susan is not typical of the purveyors of coaching services that we all trip over on the internet. She doesn’t shout loud and long about her talents and abilities – she doesn’t need to – they speak for themselves…
Susan has a wealth of off line and on line business knowledge and experience. She is someone I would be proud to recommend to any of my colleagues, business associates, former MBA students. She is top class.”
- Gillian Pritchett