Susan Baroncini-Moe, CEO of Business
in Blue Jeans, also known as "The Micro-Entrepreneur's
Mentor and Hand-holder," is the one small business
owners call when they're ready ready for hands-on help growing
a successful business. Susan is a small business and marketing
consultant who works with small businesses in the service
industry, focusing on the basics of "old school"
business principles, creativity, and technology. Susan works
with her clients to optimize systems, capitalize on "hidden"
assets, and get the maximum return on all marketing efforts.
It all started with a lemonade stand.
That’s what Susan says. When Susan was growing up
in Indiana, she learned that summertime was hot and people
needed refreshment. She opened up a little lemonade stand
using her Fisher Price picnic table, a cardboard sign, and
her mom’s secret recipe (which was pretty much just
Kool-Aid mix, water and ice-- fancy stuff in the ‘70s!)
As a graduate student pursuing her
Master's Degree in social psychology, there wasn’t
much time for entrepreneurial ventures, but that didn’t
stop Susan. The Internet was new and as one of the first
people to truly understand the power of this new technology,
she was developing and teaching the first web development
training programs for students, staff and professors alike
at the University of Iowa.
Although Susan earned her Master’s
degree, she was recruited by private magazine publishers
to re-purpose printed material and content for the web.
Susan was becoming a major player in the transitioning world
of magazine publishing when she ran into a major crossroads-
carpal tunnel syndrome.
Susan returned to her social psychology
background, getting additional training and becoming one
of the first life coaches in the country. As her coaching
practice quickly grew, Susan’s clientele took notice
of her business acumen and began inundating her with questions
about business. Susan saw that there was a real need for
help for small, micro-sized business and the idea for Business
in Blue Jeans was born.
Today, Susan helps countless small business
owners to grow their businesses in unparalleled ways. Specializing
in working with micro-entrepreneurs (a word she coined,
to refer to businesses owned and operated by one or two
people) in the service industry, Susan is a sought-after
trainer, business and marketing consultant, and public speaker.
She was trained by Nightingale-Conant, is a trained wellness
coach, a certified practitioner of neuro-linguistic programming,
and has tried over 100 hobbies in her lifetime, including
becoming attuned as a Reiki Master Teacher.
Susan and her businesses have
been featured in:
Want
to find Susan's articles online? Check out our "Find
Susan" page!
